#accomodation, #travel

Head of Online Performance Marketing

  • Marketing & Comm

Head of Online Performance Marketing in this online Travel and Accommodation specialized start-up.

Organization:Around 15 employees between Paris and Budapest

Key fact: Just raised 4M€

MISSION 

The candidate will be responsible for monitoring effective growth of the paid marketing channels (SEM, Paid referral, Affiliates, Social, Displays…) from A to Z. This includes each step of the project: strategy planning, tracking, reporting, analysis and optimization.

Therefore, the ideal candidate will: 

  • Launch and scale campaigns for paid online branding, acquisition and retention
  • Implement tracking and attribution functionalities
  • Identify the main KPIs and build dashboards to monitor their performance
  • Identify the A/B test plan to optimize their online paid marketing investments
  • Analyze the results and recommend corrective actions (data-driven approach and custom analytics)
  • Manage the partner agencies and select new ones if necessary
  • Identify, prioritize and test new channels (Snapchat, Pinterest, Referral, etc.)
  • Build and strategize the acquisition process for their Apps (iOS and Android)

QUALIFICATIONS 

  • A minimum of 3-5 years of business experience in paid performance marketing in short termaccommodation industry or search engine on travel industry.
  • Previous experience running experiments including A/B tests.
  • Experienced in managing ROI and growth-oriented marketing campaigns:
    • SEA (Google Ads, Bing, Apple search ads…)
    • Social Ads (Facebook/Instagram…)
    • RTB campaign (Google Display or other networks)
    • Dynamic Retargeting (Google, Criteo…)
    • Affiliate Marketing / Partnerships
  • Experienced in all advertising platforms (Google Ads, Facebook Ads, Apple search ads, Pinterest…), you are master Google Analytics.
  • Advanced analytical skills and data-driven decision-making.
  • Project management : you are able to handle multiple projects at the same time, meeting your deadlines and providing regular updates on your progress.
  • A highly organized professional who is self-driven, motivated, and achievement-focused

BENEFITS & REMUNERATION

  • Depend on experience

 WHEN?

  • ASAP 

WHERE? 

  • Paris or Budapest

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